The Community Readiness Model (CRM) toolkit provides a comprehensive approach to assessing and improving a community’s readiness for change. The document outlines key components of the CRM, explaining how to evaluate when both individuals and entire communities are ready to alter behaviors or attitudes. It includes a detailed guide on conducting a community readiness assessment, offering step-by-step instructions for defining the issue and community, preparing interviews, selecting key respondents, and analyzing data. The toolkit also emphasizes the importance of setting goals, developing action plans, and using tools like SWOT analysis to strategize for change. Additionally, it covers how to communicate effectively with the target audience and foster relationships, with practical activities and examples to guide the process.